Affiliate Marketing and Search Engine Results

Filling your blog posts to the brim with affiliate links will hurt your SEO. But there is a way to use affiliate links to boost your SEO score. It’s all about what kind of content you’re writing.

Google wants to give people the best answer to what they are searching for. It uses artificial intelligence to help it find the best answers to every conceivable search. AI is used to analyze web content but also to make sense of what people are actually looking for when they use a particular search query.

Writing the best answer to a search is how you get boosted on Google.

That’s a lot easier said than done though.

You can’t just write an article about, for example, ‘best way to brew coffee’ and throw in dozens of affiliate links to different coffee pots.

You have to produce well researched, well put together content. That means images, videos, clear summaries and writing. It is hard work.

Google also treats affiliate links as ads. On every post you want to include as many recommendation links as possible. But that means the ad count on your post adds up quickly.

Google wants to show helpful content, not adverts. So, don’t litter your post with links, don’t make constant calls-to-action. Use one affiliate link, one CTA and make it count. Put it at the bottom of your article so you have a concrete suggestion of how to do what your post talks about.

Go through your old blog posts and remove unnecessary links. Delete fluff – that’s not helpful for readers and Google punishes it. Really think about why people are reading the post. What are they trying to solve? Lean into that and make sure your post answers that question.

Reading duration is a key factor in determining your Google ranking. Think about it. The longer a person reads, the more they are interested in the content. Google knows this and rewards posts that keep a reader’s attention.

It’s a good idea to have a content strategy with different types of posts planned for your blog. You should have short articles with no promotional links, long articles, again with no affiliate links, and only some longer articles with links. Maybe only a third of your content should include links.

You may think that limits how much you can make. But there’s a way around that: Use internal links.

Link to other blog posts which have affiliate links in them. Make sure those links add something to the post though. You can’t just throw in a link to a completely random post and expect people to click on it.

Imagine a reader of this post is given two links they can click. One is for a review of a blog post writing course and one is a review of the best places to get fireworks online. Both have promotional links. Which one are they more likely to click on?

Affiliate marketing doesn’t harm SEO, if you do it correctly. Follow the advice here and you will be fine.

3 Seo Myths and The Actual Reality

1. SEO is Dead

This is among the greatest SEO Myths that should be buried. It is annoying to hear people say that “SEO is dead”. What they do not understand is that SEO will continue to live as long as search engines are around. Every time a keyword is entered in search engines, users will see pages that are related to that particular search term, which is called SEO. When ads surface, they are used for PPC marketing, which is another strategy to gain conversions.

The Truth

Certainly, SEO is not dead as others says. It just continues to change and update every now and then. When comparing the past SEO methods with the present SEO tactics, there are many improvements.

It can be annoying when a strategy used for all SEO efforts is not successful and does not deliver the expected results. However, SEO is a huge domain of both conventional and new strategies that make it foolish to declare that “SEO is dead”.

2. Valuable Content Will Automatically Rank

The popular phrase “content is king” is not totally correct. If it were, then those who spin the same content over and over again should rank on top in search engines.

However, it does not happen that way.

A lot of spammers use this strategy to get high ranking on search results but it is useless. As a matter of fact, there needs to be some changes like Valuable Content plus Great SEO Strategy leads to a Higher Position.

The Truth

While it is true that search engines value fresh, valuable content, this does not necessarily mean that there is no effort needed for content to crawl and index on its own. Later, the crawler will find out about the content and index it but it is certainly not enough.

To draw search engines, crawlers need to be assisted to discover recently published content. Creation and submission of a sitemap to Google will help its bot efficiently crawl all active pages on a domain, meaning, Google will know where every page is positioned on a website and the pages that they should not add in the SERPs.

3. Links are not Needed

Some people say that “link building is dead” while others say “link building is dangerous”. In reality, though, links are crucial and will continue to be one of the most important ranking factors. There are people who avoid Google penalties so they do not like to have anything to do with link building and instead of SEO, use PPC.

You must have heard it many times that “link building is dead” or “link building is dangerous”.

Such reasons brought about this myth.

The Truth

Link building should be an essential part of SEO strategy, if not the major one. However, there should be real links relevant to the website and value added to the web. Creating low-quality links is risky. Improving a website’s ranking by means of low-quality links will make link building surely dead. Therefore, it is best to develop a great network for building backlinks as well as make use of informative, high quality content that gives value to readers and persuade other sites to link with this content.

Tips to Keep in Mind While Choosing the Leading SEO Company

Getting started with a website off the ground is the vital and first step to get online visible. These days, each leading SEO company is putting the focus on the online aspect of the business, and it is becoming competitive to get a new brand in front of a lot of people. The online experiences start with a search. Thus, omitting the search engine optimization from the marketing mix is not a good option.

When you execute the strategy well, it can work wonders to offer the opportunities which may not have presented themselves otherwise. So that is why fit is essential for young businesses to invest in the SEO early. So let’s check out the tricks you need to note while picking the best SEO company in India.

1. Evaluate Portfolio before Hiring them

If you look at the web portal of an SEO agency, you will most probably find businesses list they have worked with in the past and number of case studies. Even though there are a plethora of reasons for some clients to stay private, a lot of them have no issue with putting their links on the site of an agency. After all, it is free of cost publicity, but if there is no list of clients or any sign they have worked with real agencies, this is a potential ‘red flag.’ Looking at the portfolio helps you understand what kinds of the business it serves.

For example: If you are a law office and you watching the firm has worked with a lot of other firms, it shows they are well experienced within your domain and know what it takes to get the fruitful outcome. Also, if they have a portfolio spanning all over the broad range of industries, this is a good signal that they are a versatile and leading SEO company which can quickly adapt to challenging situations.

2. Examine and Execute your Goals

Once you have many potential agencies, you require to have agency direction written up prior you contact them. What do you want an SEO trick to accomplish? Usually, such type of goals might be to enhance exposure and boost leads/coversns. Ask them how many visitors you will get for me per month? What is the exact number which will justify your ROI?

Just remember SEO is a slow process which needs consistent effort. So you need to have clear roadmap created with reasonable KPIs to judge the success rate. Without it, even your best SEO company in India will find it difficult to help you.

3. Do a Background Check

When you look at the testimonials on the site of the leading SEO company, they will most probably be the remarkable success stories. Also, try to get a hold of at least three businesses which have used the services of the firm. Besides asking about the results, get day-to-day interactions.

Were they good communicators? Did you feel like a priority? Also, check out the firm on the Better Business Bureau to check if they have a clean reputation. Picking an SEO team is similar to hiring a new employee, you need to take note of the third-party opinions to get the best impression of whether they might be a right fit for you.

How To Select The Right Insurance Plan

We all need Insurance at some point of time in our lives. Choosing the best insurance plan which best fits your requirements is an important decision not just for you but also for your family and it can be complicated. Be it Life Insurance, Health, Motor, Personal Accident, Retirement Plans, Travel, Home Insurance, etc.With more than 30 insurance companies, offering over 300 products, the challenge customers face today is not that of buying a policy but purchasing the right policy, that best suits their needs.

But Insurance is deemed as a complex subject and not many have the time or inclination to understand the nitty-gritty of the policies. So the need of the hour is to have simple, jargon-free explanation of Terms & Conditions and a step by step guide for customers, to pick the right policy.

Follow these simple steps if you are planning to purchase any insurance policy:

1) Be sure about your requirements- Not all policies are the same. For example, under Life Insurance comes Retirement Plans, Child Plans, Term Insurance, Endowment Plans and ULIP. So it is important you choose a plan that will match your requirements. If you are looking for pure protection plans, then a Term Plan is for you.

But if your goal is to have a combination of savings with protection then your options are Child Plans, Retirement Plans or ULIP’s. Over here your goal would decide what kind of cover you should go for. For instance, if your goal is to save for Child’s future then Child Plan would be ideal but if you want to save for your retirement then Pension Plans is the best bet.

2) Calculate the Cover you need- A lot of factors come into play while deciding the cover you need. For example in Health Insurance, your age, medical history, city of residence, lifestyle habits, etc. is considered while deciding the amount of cover. On the other hand, in Life Insurance factors such as your income, liabilities, number of dependent family members, etc. help to decide the coverage amount. So a 30-year-old person who has a home loan and 2 school going kids should take a higher cover, while a 45-year-old person who has no liabilities and whose kids have started working can opt for a lower cover.

3) Compare Plans- Comparing plans doesn’t mean just comparing the price. Cheapest is not always the best. You should compare the features, benefits, exclusions and select the plan that suits your needs. For example, while selecting a Health plan for your parents, you should go for a plan that has minimum waiting period, as old aged parents could anytime require hospitalization. Besides, comparing Motor insurance every time, during renewal can be very beneficial plans you can get a discounted premium and may even get additional add-on riders.

4) Read, Understand & Familiarize yourself with the terms and conditions of the policy- After you have zeroed in the policy that you need read, understand and familiarize yourself with all the terms and conditions. This is important to avoid any surprises and heartaches later. For example in a Health Insurance, you should know what is the Room Rent Limit, Waiting period, Exclusions, Day care procedures, Network hospitals, etc. Similarly, in a Life Insurance Policy, you should be aware of Maturity benefit, Death Benefit, permanent exclusions etc. For example, death or hospitalization due to taking part in adventure sports or war is not covered by many Health and Life insurance policies.

5) Seek expert advice- If you ever get stuck with any policy then you simply need to seek expert’s help. If you ever fail to understand the policies or if you are not sure which is the best plan, just speak to a specialist who can analyze your needs and suggest the best option.

Get Insured Before Mishap Decides to Visit You During Festivities

Festivities are closing in on us. Which means the air will be filled with the fragrance of scented candles, homes lit by diyas and malls filled with families. It’s this time of the year when families go out and shop for festive proceedings. And chances are, you yourself would be busy planning and making a few phone calls for the festive occasion.

But here’s the thing, just take a min out of your busy schedule and ask yourself, are you ready for any mishaps?

It may sound a little morbid, but nonetheless, it is an important question you should be questioning yourself, as nothing is certain.

You could say, uncertainty is like a cloud that’s always flying over your head but strikes when you least expect it to. Which is why it’s crucial that you secure your happiness from any accidents.

Some of you who are sceptical by nature might question as to what could possibly go wrong during festivities. We admit, it’s rare but it can happen with anyone, so here are a few examples.

1. All auspicious functions, religious or social are conducted with the lighting of the diya or jot. Now imagine this, what if a curtain close to your diya gets lit by fire, or what if you miss out one of the items from your shopping list, you drive and come back to see your house on fire?? Shocking right? but wait there’s more.

2. Our country is one of the many nations to buy firecrackers in bulk during Diwali. Imagine this, what if a damaged rocket comes flying down, slips under your brand new car and explodes. Saddening right?

Whether it’s misfortune, sloppiness or somebody else’s fault, the point is a number of things can happen that could leave a big hole in your pocket.

What’s crucial is that you don’t suffer any financial crisis because of a mishap. Which is why it is important that you insure your valuables with Insurance.

A good insurance company offers a wide range of insurance covers to its customers such as-

-Car Insurance

-Travel Insurance

-Bike Insurance

-Home Insurance

-Fire Insurance

-Engineering Insurance

-Liability Insurance

-Burglary Insurance

-All Risk Insurance

Surely going through an insurance company’s range of policies may take you a little while but in the unlikely event of any mishap, you will find that your research up-front to have been a time well spent.

Life Insurance Corporation: A Review of Children Policies

Introduction:

Life Insurance Corporation is the largest policymaker in India under the control of the government of India. Insurance is a contract that pledges payment of a sum to the person (or nominee) in case of occurrence of the deed insured against. LIC offers a wide range of policies over a wide range of intervals and customer groups. Life insurance in India started over a hundred years ago. LIC has been the policymaker for over a hundred years. All age groups can make policies, but old aged and the children reap the best benefits.

Children Policies:

The children’s policies offered by LIC are by far the best compared to any other insurance organization. These policies are versatile, and you can tailor them to your requirement. All these policies have a similar layout. You can start the policy before your child reaches the age of 12, and you can choose the age of maturity. The range starts from 18-25 years, according to your child’s career plan. Currently, LIC offers two plans for children.

The New Children’s Money Back Plan:

The New Children’s Money Back Plan is a Non-linked, Participating, Individual, Life Insurance money back plan. It comes with the caption children grow up very fast. This plan offers all three Death, Survival, and Maturity benefits.

The Death benefits include a sum upon an untimely death. Survival benefits include withdrawals at regular intervals, while maturity Benefits include the total policy amount along with the maturity benefits. The survival benefits make this plan suitable for your kid’s education, marriage, and other activities. The survival benefit includes a fixed 20% payment on every anniversary of the plan. You also get the participation profits the LIC decided for the quarter. You get the chance to choose among various survival and death benefits. This makes it best child insurance plan in lic.

You can pay installments Monthly, Quarterly, Half-yearly, or annually. The minimum sum is 1,00,000 rupees, and there is no limit on the maximum.

The Jeevan Tarun Plan:

The Jeevan Tarun plan is an exclusive plan for your kid’s educational expenses. This plan provides you all the four benefits of the above plan, but with different rates and options in each benefit. The minimum maturity age is 20 years, and the survival benefits options are more oriented towards the educational perspective.

This plan gives you four options each for the survival and maturity benefits, making it more versatile. You can choose the percentage of survival and maturity benefits. The options in survival are nil, 5%, 10%, and 15 % a year. Similarly, options for maturity benefits are 100%, 75%, 50%, and 25% respectively. This here makes this policy the best lic policy for your child’s future.

What Are the Benefits of Shopping Online?

Introduction

Shopping online has become the thing of the future. The past couple of years have been the most developmental for shopping online. This was mainly due to covid-19 because of which shops were closed down. To continue their business, they switched to online shops. Most people prefer online shopping as they are given a bigger choice and selection. They also don’t have any constraints set on them like time or space. This gives the shoppers the right to make decisions without being hurried up to do so. They also do not have to drive long distances to reach a shop as online shopping can be done by sitting in the same place. It is more convenient than shopping in stores.

The benefits of shopping online:

It saves a great amount of time: It takes a while to shop. Additional to finding the right products, you will also have to stand in queues for billing counters or trials. So if you are in a time crunch, you will not have enough time for this. Online shopping solves this very problem for you by giving you the opportunity to stop any time you want and come back. You also have no queues to wait in.
Making comparisons: When you go to a shop, you will see a limited selection of products. You will not have time to check out the product entirely and will not be able to compare it with other clothes. Online shopping allows you to make comparisons between different products and different websites and choose the ones that are best suited for you.
Availability: another problem you might face is the duration the shop is open. If you are free only during a particular period of time and the shop is closed, you will not be able to purchase the product. As opposed to this, online shops are open every day and all throughout the day. So the closing of the shops will not be a problem you will face.
Great discounts and prices: shopping in an actual store is more expensive. This is because the shop will not offer you discounts and such. However, online shops are in a position to give you discounts as they do not have to pay for real estate. They also do not have to pay for additional labor and staff members there. This will prove to be beneficial for you as the shops will give out discounts in place to attract the customers.
Tracking: you can trust online shops because they offer to track the product you have ordered.

The rise in online shopping:

Overall the digital world has seen a great increase due to covid-19. It has accelerated the growth of the digital world. Since we were all confined to the four walls of our house, we had no place to turn to. The online market drew us all in and helped us continue spending on products we found. Many companies took on this opportunity and as a result, made a great profit out of it. Even as the shops are reopening in real-time, we are still seeing an increase in online shopping.

Conclusion:

Once you get used to online shopping, it is difficult to go back to our old ways. We are used to the convenience that it has to offer that we expect nothing else. The online marketplace has seen an increase in the present world. People are able to shop online and buyers are able to sell online. This is convenient for both parties since they get the best out of what they offer and what they purchase. Online shopping is a thing of the present and future. It seems a very promising future and if you are considering switching to having an online shop, it is a great idea and you should definitely go for it!

6 Features of a Good 4K Portable Monitor

If you want to purchase a good portable monitor, you may have your own reasons to go for it instead of regular monitors. The thing is that these monitors have a lot of features that set them apart from regular bulky monitors. With the passage of time, we want more screen space to work with. Many people use these monitors for work; others need them for gaming purposes. In this article, we are going to take a look at some of the most common features of 4K portable monitors. Read on to find out more.

The Best Features to Look for

Just like any other device that you can purchase, different types of portable monitors come with different features. However, there are some features that you must look for if you want to purchase the best portable monitor to meet your needs. Let’s talk about 6 of those prominent features.

1. Size

First of all, size should be the number one consideration when it comes to purchasing portable monitors. Although many of them are larger than regular laptop screens, it is important to keep in mind the purpose you are purchasing them for.

If you go for smaller units, they will be more portable. But if you need a monitor to edit your 4K videos and photos, we suggest that you go for a bigger screen.

2. Weight

Another important consideration is the weight of these monitors. If you need a 4K monitor to carry with you from one place to another, we suggest that you consider the weight of the device you are going to purchase. The reason is that these devices are lighter and easier to carry around.

3. Screen Quality

The quality of the screen is another important factor to consider. If you just need a monitor to watch Netflix, you may not need a 4K monitor. On the other hand, you must go for a 4K portable screen if you need to sift through tons of lines of code or you need to edit a lot of 4K photos on a daily basis. In this case, we suggest that you invest in a high-resolution IPS monitor.

4. Orientation Control

In any 4K portable monitor, orientation control is an important feature to look for. This is even more important if you need a monitor in order to edit photos or perform the coding. If you turn the monitor from portrait to landscape mode, it will be easier for you to make the entire photo visible.

Apart from this, the portrait mode will make it easier for you to scan several blocks of code without any problem. Apart from this, chances are that your desktop monitor may not have this feature. Therefore, it is a great idea to invest in a good 4K portable monitor.

5. Connectivity

Another important feature to look for is connectivity. After all, your monitor may not be useful enough if you cannot connect it to your devices. Although it is a great idea to have DisplayPort or HDMI support, make sure that the money to you are going to purchase features are usb-c connection.

This new technology allows you to to transfer a lot of data between your devices. So make sure your monitor has this feature.

6. Touchscreen Input

It is great to have the touch screen feature in your portable 4K monitor, if especially if you want to use the device to do your creative work. If you combine it with whiteboarding software, you can turn it into a multipurpose device to create modify and present content.

10 Creative Strategies For Promoting Your Website

Do you have a website or blog you publish content to every day but still not able to get enough visitors?

Have you just created your very first blog and are keen to try out all the ways to promote it?

This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop Tweaking / Modifying Your Blog

Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.

2. Creating Pillar Content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn’t easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represents your blog’s best content. It includes all the great posts that you will refer new visitors to for their usefulness.

Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.

Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.

3. Don’t Focus On Monetizing Your Blog Too Much

Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don’t. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you’re desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.

4. Research Your Niche and Find Out Who and What Matters

A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It’s very easy with SE Ranking competitor research.

By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.

5. Reach Out To Your Audience

Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you’re made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people’s’ sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become An Expert In Your Niche

Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.

7. Post Comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.

8. Create An Interactive Conversation Flow And Acknowledge Your Readers

When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.

9. Monetize Your Site

When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.

10. Use Paid or Sponsored Media

Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.

Brand Building With Quality Content

Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue.

Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services.

Relevant

The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expectations of the users is not useful to them and cannot deliver results. Only the content that is valuable to the customer can influence his purchase decision.

High Quality

The content that provides information that is authentic, well researched, well written, interactive and well presented can engage the audience. The content also needs to be reliable and give value to the user. An exciting and engaging content not only encourages the visitor to stay longer on the website but also compels him to return. It is aligned with the objectives of the business.

Search Engine Optimized

Content that people are not able to find easily is practically of no use. Better optimized content increases the value of the content. It ranks higher in search engines and is therefore highly discoverable. All kind of content can be optimized by choosing the relevant topics and the right keywords. Optimized Content is readily available and consistent on various platforms and devices.

Marketing

Strategic marketing efforts are required to make people familiar with the brand. The platforms on which the content should be promoted and the budget required should be taken into account. The content that is highly shareable and linkeable encourages the audience to interact with it and share it with others. It moves fast on social media channels providing the required push to your brand building exercise.

Create a Niche

It is not only the information and usefulness of the content that makes it valuable. The type of audience also defines the brand. The content that can create an identity with the users sells well in the market even if the actual product doesn’t reflect those values. For example – Apple can build a ‘creative and unique’ image in the minds of the users and is in high demand among that category of customers.

Analyze Results

Compare the content with your competitors and analyze the performance. Evaluate where the content fell short and is not able to achieve the desired result. Evaluate the performance regularly and work on new improved strategies accordingly.

Conclusion

Showcase your content in different ways. Regularly create new blogs, articles, images, and videos etc. That talk about your products/services in an interesting and creative ways. Interact with the potential clients through queries, mails and feedback and keep the discussions about the brand alive. This enables to build trust and establish a name among potential customers. If you are struggling with developing quality content, then you must hire a content writing agency who can cater all your needs of unique and fresh material which will help in brand building.